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Explain Quote by Stewart Butterfield

“We created materials to explain Slack to individuals - what it was for, how it worked, what you're supposed to do - but we also built resources for team administrators. We wanted to give them ammunition to help convince the team.” quote by Stewart Butterfield
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“We created materials to explain Slack to individuals - what it was for, how it worked, what you're supposed to do - but we also built resources for team administrators. We wanted to give them ammunition to help convince the team.”

Stewart Butterfield

About This Quote

Source Company: Slack internal documentation, 2015

Explaining Slack’s purpose and usage to users and providing admins with tools to promote adoption.

In simple terms: Explain Slack and give admins resources to persuade teams.

Key Takeaway

Provide clear guidance and persuasive materials.

Themes

communication adoption leadership

Mood

informative professional

Type

instructional motivational

When to use this quote

  • team meetings
  • new employee orientation
  • admin training sessions

Key Concepts

product onboarding change management

Questions to Reflect On

  • How can admins effectively demonstrate Slack’s value?
  • What incentives motivate teams to adopt new tools?
A Different Perspective

Admins may lack authority to enforce usage without buy‑in.

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