"Observing and understanding the social media phenomenon is……" — Stephen Jin-Woo Kim

"Observing and understanding the social media phenomenon is one thing-leveraging this trend for advertising purposes is quite another. While most companies recognize the value of social media advertising opportunities, not many have figured out how to execute these kinds of campaigns and the unique risks they entail because of the potential that a viral marketing effort can backfire and actually harm a brand."

— Stephen Jin-Woo Kim

Actually Quotes Advertising Quotes Advertising Purposes Quotes Another Quotes Backfire Quotes Brand Quotes Brands Quotes Business Quotes Campaigns Quotes Companies Quotes Company Quotes Effort Quotes Entail Quotes Execute Quotes Figured Quotes Figured Out How Quotes Harm Quotes Kind Quotes Kinds Quotes Leveraging Quotes Many Quotes Marketing Quotes Marketing Effort Quotes Media Quotes Media Advertising Quotes Most Quotes Observing Quotes One Quotes One Thing Quotes Opportunities Quotes Opportunity Quotes Out Quotes Phenomenon Quotes Potential Quotes Purpose Quotes Purposes Quotes Quite Quotes Quite Another Quotes Recognize Quotes Risk Quotes Risks Quotes Social Quotes Social Media Quotes Thing Quotes Trend Quotes Trends Quotes Understanding Quotes Unique Quotes Value Quotes Values Quotes Viral Quotes

2 Quotes by Stephen Jin-Woo Kim

Stephen Jin-Woo Kim has 2 quotes on this site. A few more worth reading:

If there are questions that are unanswered by research, they will be answered by a strategy division, a data-mining group…

See all 2 quotes by Stephen Jin-Woo Kim »

More Advertising Quotes

This quote is filed under Advertising Quotes, one of 1,021 quotes in that category. Here are a few more:

People who think they know everything are a great annoyance to those of us who do. — Isaac Asimov
It takes more than capital to swing business. You've got to have the A. I. D. degree to get by… — Isaac Asimov
Just advertising departments with legs and high heels. — Richard Avedon
In Hollywood, an equitable divorce settlement means each party getting fifty percent of publicity. — Lauren Bacall
I am so spoiled. I cannot watch a show where it gets interrupted for ads. I have to TiVo it… — Alan Ball
The effect of power and publicity on all men is the aggravation of self, a sort of tumor that ends… — Henry Adams
In good times, people want to advertise; in bad times, they have to. — Bruce Barton
Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is… — Jean Baudrillard
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. — William Bernbach
The most powerful element in advertising is the truth. — William Bernbach
Today's smartest advertising style is tomorrow's corn. — William Bernbach
Just because your ad looks good is no insurance that it will get looked at. How many people do you… — William Bernbach

See all 1,021 Advertising Quotes »