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“First of all, at any company, the investment in research and development in the products is the lifeblood, so that is a critical element of anyone's future going forward.” quote by Stephen Elop
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“First of all, at any company, the investment in research and development in the products is the lifeblood, so that is a critical element of anyone's future going forward.”

Stephen Elop

About This Quote

Source Speech: Apple WWDC 2014, 2014

Investing in R&D is essential for a company's future success and sustainability.

In simple terms: R&D is vital for future growth.

Key Takeaway

Prioritize research and development.

Themes

innovation growth strategy

Mood

optimistic serious

Type

business strategic

When to use this quote

  • product development
  • market expansion
  • long‑term planning

Key Concepts

technology investment competitive advantage

Questions to Reflect On

  • How can a company balance R&D spending with short‑term profitability?
  • What metrics best gauge R&D impact?
A Different Perspective

R&D alone cannot guarantee success without good execution.

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