"When we think of design, we usually imagine……" — Seth Godin

"When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it "public design"... Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it."

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677 Quotes by Seth Godin

Seth Godin has 677 quotes on this site. A few more worth reading:

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More Aimed Quotes

This quote is filed under Aimed Quotes, one of 227 quotes in that category. Here are a few more:

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I really like the old stuff that I cut my musical teeth on, and I loved it when the industry… — Gary Allan
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We do hear perhaps too many accolades generally aimed at people like Steve Jobs. We have to remember that there… — Ian Anderson
We are trying to identify employers that might be [hiring illegal aliens] and to take effective action against them. We're… — Janet Reno
The vision of an ag park set forth in the BioCrossroads report includes livestock, ... In addition, the vision of… — Thurman Munson
The Negro revolt is not aimed at winning friends but at winning freedom, not interpersonal warmth but institutional justice. — John Henry Cox
Marriage is the perfection which love aimed at, ignorant of what it sought. — Ralph Waldo Emerson
People have been killing because of racial differences since the time of Adam and Eve, but in this country racism… — Bob Cousy
The purpose of a Christian education would not be merely to make men and women pious Christians: a system which… — Thomas Stearns Eliot

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