Defying Quote by Seth Godin
“Surprise comes from defying expectations.”
About This Quote
Source Book: This Is Marketing, 2018
Surprising outcomes arise when you defy expectations, creating memorable experiences and differentiating yourself.
In simple terms: Defy expectations to surprise.
Key Takeaway
Embrace the unexpected.
Themes
creativity
innovation
marketing
Mood
energetic
curious
Type
inspirational
strategic
When to use this quote
- product launches
- brand campaigns
- personal branding
- event planning
Key Concepts
psychology
design thinking
Questions to Reflect On
- When have you successfully surprised an audience?
- What risks are worth taking for innovation?
A Different Perspective
Unexpected moves can risk alienating existing audiences.
