Absolutes Quote by Seth Godin
“Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.”
About This Quote
Source Book: This Is Marketing, 2010
Quality is defined by meeting customer expectations, not by lofty ideals of perfection.
In simple terms: Quality meets promises.
Key Takeaway
Deliver on promises.
Themes
customer focus
expectations
marketing
Mood
pragmatic
inspirational
Type
business
philosophical
When to use this quote
- product design
- service delivery
- advertising
Key Concepts
value creation
brand trust
Questions to Reflect On
- What promise are you making?
- How can you exceed expectations?
A Different Perspective
Focusing on promises can limit innovation.
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