Change Quote by Seth Godin
““It's not time," "Take it easy," "Wait and see," "It's someone else's turn" - none of these stalls are appropriate for a leader in search of change. There's a small price for being too early, but a huge penalty for being too late. The longer you wait to launch an innovation, the less your effort is worth.””
About This Quote
Source Speech: Marketing Talk, Seth Godin, 2018
Waiting too long costs more than being early; timely action is crucial for innovation impact.
In simple terms: Act promptly; delay reduces value.
Key Takeaway
Launch innovations early to maximize impact.
Themes
leadership
innovation
timing
risk
decision‑making
Mood
urgent
determined
Type
strategic
inspirational
When to use this quote
- product launch
- startup pivot
- organizational change
- market entry
Key Concepts
first‑mover advantage
opportunity cost
change management
Questions to Reflect On
- How do you balance readiness with speed?
- What signals tell you it’s the right moment to act?
A Different Perspective
Being early can still be costly if unprepared.
