Agents Quote by Seth Godin
“If your project or organization depends on knowing things that other people don't know (but could find out if they wanted to), your days are probably numbered. Ask a travel agent The alternative, while difficult, is obvious. Provide enough non-commodity service and customization that it doesn't matter if the ideas spread. In fact, it will help you when they do.”
About This Quote
Source Speech: The Marketing Conference, Seth Godin, 2015
Relying on secret knowledge gives a temporary edge; sustainable advantage comes from unique, high‑touch services that remain valuable even if ideas spread.
In simple terms: Secret info is fragile; focus on exceptional service.
Key Takeaway
Provide distinctive, customized experiences.
Themes
competition
knowledge
service
innovation
Mood
thoughtful
strategic
Type
business
strategic
When to use this quote
- consulting
- software products
- travel agencies
Key Concepts
economics
strategic differentiation
customer experience
Questions to Reflect On
- How can you add value beyond information?
- What unique service can you offer?
A Different Perspective
Service alone may not protect against cost pressures.
![“I don't see [ Trainspotting ] as an albatross, I see it more as a calling card. It's got me out to Hollywood, I've got a good agent, I've got a good manager, I'm getting a lot of work out there and doing a lot of stuff - getting a lot of film projects on the go.” quote by Irvine Welsh](https://sms4smile.com/quotes/img-quotes/918/irvine-welsh-843_agents_i-don-t-see-trainspotting-as-an-albatros_7750.jpg)
