Book Quote by Seth Godin
“I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first.”
About This Quote
Source Book: This Is Marketing, 2018
Publishing economics reward authors for selling many copies of a single title rather than many short runs.
In simple terms: Long runs make more money.
Key Takeaway
Focus on creating a hit that sells many copies.
Themes
marketing
publishing
economics
Mood
analytical
strategic
Type
insight
advice
When to use this quote
- book launches
- author contracts
- inventory management
Key Concepts
long‑tail
product lifecycle
Questions to Reflect On
- What strategies can help a book succeed without a long run?
- How does digital publishing change this model?
A Different Perspective
Short runs can still be profitable with niche audiences.
