Ethical Quote by Sergey Brin
“As for "Don't be evil," we have tried to define precisely what it means to be a force for good-always do the right, ethical thing. Ultimately, "Don't be evil" seems the easiest way to summarize it.”
About This Quote
Source Speech: Google founders' talk on corporate ethics, 2004
Defines “Don’t be evil” as a simple ethical guideline for always doing the right thing in business
In simple terms: Simple rule to act ethically in business
Key Takeaway
Prioritize ethical decisions over convenience
Themes
ethics
corporate responsibility
simplicity
Mood
reflective
critical
Type
philosophical
inspirational
When to use this quote
- product development
- marketing decisions
- employee conduct
- customer data handling
- public relations
Key Concepts
moral philosophy
business ethics
corporate culture
Questions to Reflect On
- What does “evil” look like in modern tech?
- How can companies measure ethical performance?
A Different Perspective
The phrase can be vague and hard to enforce in complex situations
