"Some struggle with medical issues - like insomnia……" — Sendhil Mullainathan

"Some struggle with medical issues - like insomnia - that make sleep hard. But for many of us, the quantity and quality of sleep come down to a matter of choice. Still, only a few enterprising economists have looked closely at this, and generally, those have assumed that we choose our hours of sleep optimally."

Sendhil Mullainathan

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