Hate Quote by Scott Stratten
““Why do we market to people the way we hate to be marketed to?””
About This Quote
He questions why marketing mirrors the ways we dislike being marketed to.
In simple terms: Marketing mirrors our dislikes.
Align marketing with audience preferences.
Themes
Mood
Type
When to use this quote
- advertising
- product design
- customer outreach
Key Concepts
Questions to Reflect On
- How can marketers respect consumer autonomy?
- What alternatives exist to intrusive ads?
Audience preferences are diverse; one size fits none.