Backward Quote by Scott Borchetta
“We have a mantra at the Big Machine Label Group: Start with crazy and work backward.”
About This Quote
Source Corporate: Big Machine Label Group internal motto, 2010s
Begin with bold, unconventional ideas and then devise practical steps to achieve them.
In simple terms: Start wild, then plan.
Embrace daring concepts before execution.
Themes
Mood
Type
When to use this quote
- product development
- marketing campaigns
- business planning
Key Concepts
Questions to Reflect On
- How can you test a wild idea quickly?
- What risks are acceptable in early stages?
Bold ideas may be unrealistic without feasibility analysis.