““Perhaps this is why The Boeing Company, one of the largest airplane design and engineering firms in the world, keeps a black book of lessons it has learned from design and engineering failures.[4] Boeing has kept this document since the company was formed, and it uses it to help modern designers learn from past attempts. Any organization that manages to do this not only increases its chances for successful projects, but also helps create an environment that can discuss and confront failure openly, instead of denying and hiding from it. It seems that software developers need to keep black books of their own.””
![“Perhaps this is why The Boeing Company, one of the largest airplane design and engineering firms in the world, keeps a black book of lessons it has learned from design and engineering failures.[4] Boeing has kept this document since the company was formed, and it uses it to help modern designers…” quote by Scott Berkun](https://sms4smile.com/quotes/img-quotes/b87/scott-berkun-12409_quote_perhaps-this-is-why-the-boeing-company-o_1819992.jpg)
![“Human beings, who are almost unique [among animals] in having the ability to learn from the experience of others, are also remarkable for their apparent disinclination to do so.” — Douglas Adams” quote by Scott Berkun](https://sms4smile.com/quotes/img-quotes/b7c/scott-berkun-12409_ability-to-learn_human-beings-who-are-almost-unique-among_74918.jpg)
![“When I'm the speaker, I know that special moment [just before speaking] is the only time I will have the entire audience's full attention. Unless an alien spaceship crash-lands on stage midway through the talk, the silence before I begin is the most powerful moment I have. What defines how well…” quote by Scott Berkun](https://sms4smile.com/quotes/img-quotes/426/scott-berkun-12409_aliens_when-i-m-the-speaker-i-know-that-special_210194.jpg)
![“Fran Katzenjammer: "You need someone normal around here". Bernard: "Normal! He's normal is he, is he"? Fran Katzenjammer: [chuckles] Bernard: "What am I then"? Fran Katzenjammer: "Well you're a freak, Bernard, you know that". Bernard: [pauses then blurts] "Yes. I know. But I have rights"!” quote by Dylan Moran](https://sms4smile.com/quotes/img-quotes/dbb/dylan-moran-1716_bbc_fran-katzenjammer-you-need-someone-norma_326332.jpg)
