Balloons Quote by Sam Sifton
“Most restaurants fail. The sad ones are stillborn. The mad ones flourish within the bustle and excitement of fame, notoriety, the thrill of the new. But they rarely sustain the glow. They are balloons kept aloft by a restless crowd. Only the strange, the freaks of restaurant perfection, can sustain life beyond a few years.”
About This Quote
Source column: Restaurant Review, New York Times, 2015
Most restaurants fail; only unique, daring ones survive amid fame and excitement.
In simple terms: Restaurants fail unless they stand out.
Innovate to survive.
Themes
Mood
Type
When to use this quote
- restaurant owners
- investors
- industry analysts
Key Concepts
Questions to Reflect On
- What makes a restaurant unique?
- How does fame affect longevity?
Success also depends on economics.