Deal Quote by Sam Heughan
“Since the show started, Scottish tourism has increased a great deal - there is definitely an 'Outlander' effect.”
About This Quote
Source Interview: Podcast on Scottish tourism, 2023
The TV series “Outlander” has boosted Scottish tourism significantly.
In simple terms: Outlander increased tourism.
Key Takeaway
Leverage popular media to promote destinations.
Themes
tourism
media impact
culture
Mood
optimistic
analytical
Type
observational
strategic
When to use this quote
- travel agencies
- local businesses
- event planning
- marketing campaigns
Key Concepts
economics
branding
regional development
Questions to Reflect On
- What other assets can sustain tourism growth?
- How to diversify visitor attractions?
A Different Perspective
Relying on a single show may create volatile tourism spikes.
![“I’m loving doing Outlander. We’ve got a great cast and we’re up in the Scottish Highlands. […] It’s big budget, they’re spending a lot of money on it. They’re going for a very gritty and realistic portrayal of the Highlands and I play Dougal MacKenzie, the War Chieftain of Clan MacKenzie. As that…” quote by Graham McTavish](https://sms4smile.com/quotes/img-quotes/462/graham-mctavish-58085_action_i-m-loving-doing-outlander-we-ve-got-a-g_1586469.jpg)
