Control Quote by Sallie Krawcheck
“The Ellevest target client is the professional woman who either has her own money or has agency over her family's money. She is among the 75 million women in the U.S. workforce who want to take financial control and is looking for a straightforward way to achieve her dreams on her own terms.”
About This Quote
Source Company: Ellevest website, 2020
The quote defines Ellevest’s ideal customer as a professional woman seeking financial autonomy, either managing her own or family wealth, and wanting a clear path to achieve personal goals.
In simple terms: Ellevest targets professional women wanting financial control.
Key Takeaway
Focus on clear, women‑centered financial solutions.
Themes
financial empowerment
women
investment
autonomy
career
goals
Mood
determined
optimistic
inspirational
Type
mission statement
marketing
target audience
When to use this quote
- personal budgeting
- career planning
- investment decisions
- family financial management
- entrepreneurship
Key Concepts
gender finance
financial literacy
agency
target market
Questions to Reflect On
- How can financial services be inclusive of all women’s economic situations?
- What barriers prevent women from taking financial control?
A Different Perspective
May overlook women without agency over family money or those in low‑income brackets.
