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“Remember, the conventional wisdom is, "Yeah, you can do this like [Donald] Trump has done it during the primaries, buuuut once you get to the general, it's not about national votes. It's about states! It's about swing states. It's about battleground states. And you've gotta have targeted…” quote by Rush Limbaugh
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“Remember, the conventional wisdom is, "Yeah, you can do this like [Donald] Trump has done it during the primaries, buuuut once you get to the general, it's not about national votes. It's about states! It's about swing states. It's about battleground states. And you've gotta have targeted expenditures, great ads running against your opponent in those swing states."”

Rush Limbaugh

About This Quote

Source Speech: Radio commentary, 2016

The speaker argues that winning a national election hinges on focusing resources on key swing states rather than the overall popular vote.

In simple terms: Winning elections depends on targeting swing states, not total votes.

Key Takeaway

Prioritize resources to battleground states.

Themes

politics strategy election tactics

Mood

strategic urgent

Type

advisory political

When to use this quote

  • campaign planning
  • media buying
  • grassroots mobilization
  • state-level outreach

Key Concepts

Electoral college targeted campaigning resource allocation

Questions to Reflect On

  • How do swing states shape campaign messaging?
  • What are risks of ignoring non‑battleground voters?
A Different Perspective

Overemphasis on swing states can neglect broader voter engagement.

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