"Impact in advertising today is 80 percent strategy,……" — Roy H. Williams
"Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy."
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Roy H. Williams
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51 Quotes by Roy H. Williams
Roy H. Williams has 51 quotes on this site.
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The first step in exceeding your customer's expectations is to know those expectations.
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Lives, like money, are spent. What are you buying with yours?
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No trade will be made unless they want the thing more than they want their money.
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People don't trade money for things when they value their money more highly than they value the things.
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In a thousand words I can have the Lord's Prayer, the 23rd Psalm, the Hippocratic Oath, a sonnet by Shakespeare,…
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In marketing you must choose between boredom, shouting and seduction. Which do you want?
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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Our actions are all that separate our daydreams from our goals.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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Follow a trail of bold mistakes and at the end of them you will find a genius.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before…
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