Roy H. Williams Quotes

54 quotes in 758 categories

• The first step in exceeding your customer's expectations is to know those expectations.
• Lives, like money, are spent. What are you buying with yours?
• No trade will be made unless they want the thing more than they want their money.
• People don't trade money for things when they value their money more highly than they value the things.
• In a thousand words I can have the Lord's Prayer, the 23rd Psalm, the Hippocratic Oath, a sonnet by Shakespeare, the Preamble to the Constitution,…
• In marketing you must choose between boredom, shouting and seduction. Which do you want?
• Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
• Our actions are all that separate our daydreams from our goals.
• Take your inspiration from wherever you find it, no matter how ridiculous.
• Follow a trail of bold mistakes and at the end of them you will find a genius.
• Small thoughts fit easily into a closed mind, but big thoughts require an open one.
• One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect…
• Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the…
• Live and “love to be fascinated.
• The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the tag.
• AÂ good story often increases the salability of an item without increasing its actual value.
• A meaningless statement remains meaningless no matter how often it's heard.
• You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at…
• A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that,…
• A visual image in the hand of an artist is merely a tool to trigger a mental image.

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