Been Quote by Ross Levinsohn
“I think Yahoo has been doing so many things well for so long and, frankly, got a little trapped in, I think, 'Oh, what is Yahoo?'”
About This Quote
Source Interview: Business Commentary, 2013
Yahoo’s identity crisis is highlighted by its inability to define a clear purpose after many successes.
In simple terms: Yahoo struggles with purpose after many successes.
Key Takeaway
Clarify and communicate a focused mission.
Themes
business
identity
strategy
Mood
strategic
critical
Type
business
leadership
When to use this quote
- company meetings
- public relations
- leadership training
Key Concepts
Corporate branding
strategic focus
Questions to Reflect On
- What core purpose should Yahoo pursue now?
- How can a company stay adaptable without losing identity?
A Different Perspective
Changing markets can make purpose statements outdated quickly.
