Athletic Quote by Rosalind James
““athletic is that you can’t do a serious swim in a string bikini or a bandeau top. We know that our customer doesn’t necessarily do triathlons. But she thinks she might train for one soon. And she’s buying our products for her workouts, as you””
About This Quote
Source Marketing brief: Product launch, Rosalind James, 2020
The brand targets women who want functional swimwear for serious training, despite fashion concerns.
In simple terms: Functional swimwear for active women, not just fashion.
Key Takeaway
Highlight performance features over style.
Themes
sportswear
women
functionality
marketing
Mood
informative
strategic
Type
commercial
educational
When to use this quote
- fitness classes
- triathlon training
- beach activities
Key Concepts
product design
consumer behavior
Questions to Reflect On
- How can you balance style and performance?
- What features matter most to active women?
A Different Perspective
May ignore diverse body types.
