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Common Quote by Roger Schank

“The language of the culture also reflects the stories of the culture. One word or simple phrasal labels often describe the story adequately enough in what we have termed culturally common stories. To some extent, the stories of a culture are observable by inspecting the vocabulary of that culture…” quote by Roger Schank
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“The language of the culture also reflects the stories of the culture. One word or simple phrasal labels often describe the story adequately enough in what we have termed culturally common stories. To some extent, the stories of a culture are observable by inspecting the vocabulary of that culture. Often entire stories are embodied in one very culture-specific word. The story words unique to a culture reveal cultural differences.”

Roger Schank

About This Quote

Source Book: The Psychology of Language, 1990

A culture’s vocabulary encodes its common narratives, allowing us to infer cultural stories by examining specific words.

In simple terms: Words reflect cultural stories.

Key Takeaway

Study language to understand cultural values.

Themes

culture language storytelling semantics

Mood

insightful curious

Type

observational interpretive

When to use this quote

  • cross‑cultural communication
  • education
  • marketing
  • translation

Key Concepts

cognitive linguistics cultural anthropology semantic frames

Questions to Reflect On

  • Which words reveal hidden cultural narratives?
  • How do language changes affect cultural stories?
A Different Perspective

Words may not capture all nuances of a culture’s stories.

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