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Enchanting Quote by Roberta Williams

“Freshness is important. If a game is fresh, new, intriguing, challenging, and enchanting, it will sell, and sell well.” quote by Roberta Williams
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“Freshness is important. If a game is fresh, new, intriguing, challenging, and enchanting, it will sell, and sell well.”

Roberta Williams

About This Quote

Source Interview: Game Developers Conference, 1995

Fresh, novel games attract players and drive strong sales.

In simple terms: Newness boosts game popularity and sales.

Key Takeaway

Innovate to keep games engaging.

Themes

creativity marketability innovation

Mood

enthusiastic optimistic

Type

marketing strategic

When to use this quote

  • indie game launch
  • AAA sequel release

Key Concepts

game design consumer psychology

Questions to Reflect On

  • What balance of novelty and depth yields lasting success?
  • How do you test a game's freshness before launch?
A Different Perspective

Overemphasis on novelty can neglect depth and replay value.

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