Abandoned Quote by Robert L. Bradley, Jr
“Voluntary actions by corporations should not go beyond innovative win - win 'no regrets' initiatives. Greenhouse gas control practices that are uneconomic penalize either consumers or stockholders while politicizing the issue of corporate responsibility. Few will be satisfied, and the ineffectual measures will eventually have to be abandoned.”
About This Quote
Source Article: Climate Policy Perspectives, Robert L. Bradley Jr., 2020
Corporations should avoid costly environmental actions that hurt consumers or shareholders and become political; ineffective measures will be dropped.
In simple terms: Avoid costly green actions that hurt others and become political.
Choose economically sound sustainability strategies.
Themes
Mood
Type
When to use this quote
- product pricing
- investment decisions
- public relations
- regulatory compliance
Key Concepts
Questions to Reflect On
- How can firms balance profit and planet?
- What incentives make green actions win‑win?
Economic constraints may limit true sustainability without incentives.