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Books Quote by Robert Collier

“Decide the effect you want to produce in your reader.” quote by Robert Collier
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“Decide the effect you want to produce in your reader.”

Robert Collier

About This Quote

Source Book: The Secret of the Ages, Robert Collier, 1925

Effective writing requires planning the emotional response you want your reader to experience.

In simple terms: Plan the desired impact on readers before writing.

Key Takeaway

Design your message with the reader’s feelings in mind.

Themes

writing communication empathy

Mood

strategic analytical

Type

instructional motivational

When to use this quote

  • marketing copy
  • novel drafting
  • public speaking

Key Concepts

psychology persuasion storytelling

Questions to Reflect On

  • What feeling do you want your audience to leave with?
  • How can you test if your intended effect works?
A Different Perspective

May be hard to predict diverse reactions.

2.2 out of 5 (10 ratings)

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