Books Quote by Robert Collier
“Decide the effect you want to produce in your reader.”
About This Quote
Source Book: The Secret of the Ages, Robert Collier, 1925
Effective writing requires planning the emotional response you want your reader to experience.
In simple terms: Plan the desired impact on readers before writing.
Design your message with the reader’s feelings in mind.
Themes
Mood
Type
When to use this quote
- marketing copy
- novel drafting
- public speaking
Key Concepts
Questions to Reflect On
- What feeling do you want your audience to leave with?
- How can you test if your intended effect works?
May be hard to predict diverse reactions.