Action Quote by Robert Burns
“Pharmaceutical projects are like fresh fruit - they depreciate if they are not tended to, and they do poorly if sitting on the shelf with long periods of inactivity.”
About This Quote
Source Essay: The Economics of Innovation, 1998
Projects need active management; neglect leads to decay, similar to perishable fruit losing value over time.
In simple terms: Neglected projects lose value quickly.
Keep projects active and regularly reviewed.
Themes
Mood
Type
When to use this quote
- product development
- research pipelines
- startup growth
Key Concepts
Questions to Reflect On
- What processes keep projects from stagnating?
- How can you prioritize maintenance?
Resource constraints can force neglect despite intent.