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Action Quote by Robert Burns

“Pharmaceutical projects are like fresh fruit - they depreciate if they are not tended to, and they do poorly if sitting on the shelf with long periods of inactivity.” quote by Robert Burns
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“Pharmaceutical projects are like fresh fruit - they depreciate if they are not tended to, and they do poorly if sitting on the shelf with long periods of inactivity.”

Robert Burns

About This Quote

Source Essay: The Economics of Innovation, 1998

Projects need active management; neglect leads to decay, similar to perishable fruit losing value over time.

In simple terms: Neglected projects lose value quickly.

Key Takeaway

Keep projects active and regularly reviewed.

Themes

business innovation project management

Mood

practical urgent

Type

advisory inspirational

When to use this quote

  • product development
  • research pipelines
  • startup growth

Key Concepts

depreciation maintenance resource allocation

Questions to Reflect On

  • What processes keep projects from stagnating?
  • How can you prioritize maintenance?
A Different Perspective

Resource constraints can force neglect despite intent.

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