Appeals Quote by Robert A. Heinlein
“Never appeal to a man's 'better nature.' He may not have one. Invoking his self-interest gives you more leverage.”
About This Quote
Source Novel: The Moon is a Harsh Mistress by Robert A. Heinlein, 1966
Appealing to a man's self-interest is more effective than assuming altruism, as he may lack a 'better nature.'
In simple terms: Use self-interest, not idealism.
Leverage personal gain for influence.
Themes
Mood
Type
When to use this quote
- negotiations
- leadership
- conflict resolution
- marketing
Key Concepts
Questions to Reflect On
- What motivates the person you influence?
- When is appeal to better nature appropriate?
May ignore genuine altruistic motives.