All things Quote by Rob Thomas
“I think its going to be continually tougher on the big networks as more cable channels do really interesting television. The big networks have a choice to make: Do we try to be all things to all people and get the shows that will deliver 20 million viewers a week? Are we the McDonald's of television? Or are we going to try to be more specific?”
About This Quote
Source Interview: The Voice (TV show), 2015
The speaker debates whether big networks should aim for mass appeal or niche content, comparing to fast‑food uniformity.
In simple terms: Networks must choose between broad appeal or specialized focus.
Key Takeaway
Decide your audience and tailor content accordingly.
Themes
media
strategy
audience
content
competition
Mood
analytical
strategic
Type
business
thought‑provoking
When to use this quote
- network programming
- advertising strategy
- viewer analytics
Key Concepts
Mass market vs niche
brand identity
Questions to Reflect On
- What defines your core audience?
- How can niche content achieve scale?
A Different Perspective
Broad appeal may dilute quality.
![“Why would you let [the TV audiences] build a habit of going to the cable networks? So I think they've obviously smartened up now, and they're not giving the summer to cable anymore.” quote by James Patterson](https://sms4smile.com/quotes/img-quotes/fd9/james-patterson-171_audience_why-would-you-let-the-tv-audiences-build_3048570.jpg)
