About Quote by Rob Thomas
“As I start to think about what I want to do next, there are eight or nine networks I would be thrilled to work with. I remember developing at FX and the executives there telling me, 'We don't want to do shows that 20 million people kind of like; we want to do the show that 2 million people really like.' That's such a refreshing thing to hear.”
About This Quote
Source Interview: Podcast with Rob Thomas, 2023
He values niche audiences over mass appeal, preferring deep engagement with fewer fans.
In simple terms: Focus on passionate small audience.
Key Takeaway
Target dedicated fans.
Themes
audience
focus
authenticity
Mood
thoughtful
optimistic
Type
advice
inspirational
When to use this quote
- product development
- content creation
- marketing strategy
Key Concepts
niche marketing
fan loyalty
Questions to Reflect On
- How can you identify your core fans?
- What trade‑offs exist between size and passion?
A Different Perspective
Mass appeal can dilute brand identity.
