Brew Quote by Rina Suryakusuma
“Deja Brew: The feeling that you've had this coffee before.”
About This Quote
Source Blog post: “Deja Brew: The Coffee Phenomenon,” 2020
The Deja Brew feeling describes the uncanny sensation of experiencing a coffee taste that feels familiar, highlighting how memory and sensory perception intersect.
In simple terms: Deja Brew is a familiar‑sensing coffee experience.
Notice how memory shapes sensory experiences.
Themes
Mood
Type
When to use this quote
- café visits
- marketing
- product design
- personal reflection
Key Concepts
Questions to Reflect On
- What memories does a particular coffee evoke?
- Can you recreate that feeling intentionally?
Familiarity may be coincidental, not supernatural.