Amazon Quote by Richard L. Brandt
““His goal (Bezos's)was not just to make browsing for books easy, but an enjoyable experience. “People don’t just buy books because they need books,” he has said. “There are products like that. Pharmaceuticals are that way. Nobody enjoys browsing the Preparation H counter. But people will gladly spend hours in a bookstore, so you have to make the shopping experience fun and engaging.””
![“The essential criterion for running a bookstore is less "Do you like books?" than "Do you like people?" Ironically, we find that having unlimited access to more reading material than we ever could have imagined means we read less. Chuck and Dee Robinson own Village Books [...]He once said in an…” quote by Wendy Welch](https://sms4smile.com/quotes/img-quotes/69b/wendy-welch-47358_book_the-essential-criterion-for-running-a-bo_2862836.jpg)
![“His mother echoed that sentiment. “You become really self-sufficient when you work with the land,” she said. “One of the things [Jeff] learned is that there really aren’t any problems without solutions. Obstacles are only obstacles if you think they’re obstacles. Otherwise, they’re opportunities.” quote by Richard L. Brandt](https://sms4smile.com/quotes/img-quotes/c3b/richard-l-brandt-42928_parenting_his-mother-echoed-that-sentiment-you-bec_808791.jpg)
