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2010 Quote by Richard Calland

“I thought I was getting away from politics for a while. But I now realise that the vuvuzela is to these World Cup blogs what Julius Malema is to my politics columns: a noisy, but sadly unavoidable irritant. With both Malema and the vuvuzela, their importance is far overstated. Malema: South…” quote by Richard Calland
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““I thought I was getting away from politics for a while. But I now realise that the vuvuzela is to these World Cup blogs what Julius Malema is to my politics columns: a noisy, but sadly unavoidable irritant. With both Malema and the vuvuzela, their importance is far overstated. Malema: South Africa's Robert Mugabe? I think not. The vuvuzela: an archetypal symbol of 'African culture?' For African civilisation's sake, I seriously hope not. Both are getting far too much airtime than they deserve. Both have thrust themselves on to the world stage through a combination of hot air and raucous bluster. Both amuse and enervate in roughly equal measure. And both are equally harmless in and of themselves — though in Malema's case, it is the political tendency that he represents, and the right-wing interests that lie behind his diatribes that is dangerous. With the vuvu I doubt if there are such nefarious interests behind the scenes; it may upset the delicate ears of the middle classes, both here and at the BBC, but I suspect that South Africa's democracy will not be imperilled by a mass-produced plastic horn.””

Richard Calland

About This Quote

Source Opinion piece: The Guardian, 2010

Comparing noisy political symbols to a plastic horn, critiquing overblown influence while noting harmlessness.

In simple terms: Loud symbols can be overhyped yet ultimately benign.

Key Takeaway

Question the impact of sensationalist symbols.

Themes

politics media culture symbolism

Mood

critical analytical

Type

journalistic opinion

When to use this quote

  • political commentary
  • media analysis
  • public debate
  • cultural critique

Key Concepts

public discourse noise propaganda

Questions to Reflect On

  • How does media amplify trivial symbols?
  • When does a harmless symbol become harmful?
A Different Perspective

Risk of dismissing genuine concerns behind the noise.

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