Great job Quote by Richard Branson
“We always enter markets where the leaders are not doing a great job, so we can go in and disrupt them by offering better quality services.”
About This Quote
Source Speech: Richard Branson at a business conference, 2017
Disrupt markets by targeting areas where incumbents underperform, offering superior quality services.
In simple terms: Find weak spots to innovate.
Key Takeaway
Identify and improve failing services.
Themes
business strategy
disruption
quality
Mood
strategic
optimistic
Type
advisory
inspirational
When to use this quote
- startup planning
- competitive analysis
- product development
Key Concepts
market analysis
innovation
service excellence
Questions to Reflect On
- Which market segments show the most service gaps?
- How can you sustain quality advantage over time?
A Different Perspective
Incumbents may adapt quickly, eroding advantage.
![“I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests with ZERO-G [a charter-flight service in Arlington, Va., that uses modified Boeing 727s to simulate weightlessness], which went great.” quote by Richard Branson](https://sms4smile.com/quotes/img-quotes/aa1/richard-branson-256_adventure_i-ve-used-the-phoenix-centrifuge-to-repl_903.jpg)
