Airline Quote by Richard Branson
“So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on.”
About This Quote
Source Interview: Business Insights, 2015
Viewing setbacks as learning opportunities fuels entrepreneurial innovation.
In simple terms: Learn from bad experiences to create better ones.
Key Takeaway
Turn frustration into better solutions.
Themes
learning
entrepreneurship
customer experience
innovation
Mood
reflective
optimistic
Type
inspirational
pragmatic
When to use this quote
- starting a new airline
- improving service
- product redesign
- customer feedback loops
Key Concepts
business strategy
design thinking
resilience
Questions to Reflect On
- What have you learned from a poor experience?
- How can you apply that lesson to improve?
A Different Perspective
Ideal solutions may be limited by market realities.
![“And ever since then [I] have set up businesses basically out of frustration. I mean, I set up Virgin Atlantic with one second-hand 747 because I hated the experience of flying on other people's airlines. And I thought, you know, I could try to create the kind of airline that I'd like to fly on…” quote by Richard Branson](https://sms4smile.com/quotes/img-quotes/569/richard-branson-256_airline_and-ever-since-then-i-have-set-up-busine_548374.jpg)
![“If it's torture flying one airline and [yours] is a pleasant experience, it certainly helps your revenue.” quote by David Neeleman](https://sms4smile.com/quotes/img-quotes/a57/david-neeleman-13396_airline_if-it-s-torture-flying-one-airline-and-y_177666.jpg)
![“I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests with ZERO-G [a charter-flight service in Arlington, Va., that uses modified Boeing 727s to simulate weightlessness], which went great.” quote by Richard Branson](https://sms4smile.com/quotes/img-quotes/aa1/richard-branson-256_adventure_i-ve-used-the-phoenix-centrifuge-to-repl_903.jpg)
