Airline Quote by Richard Branson
“In a sense, when we started Virgin Atlantic, I was trying to create an airline for myself. If you try to build the perfect airline for yourself, it will be appreciated by others.”
About This Quote
Source Interview: Richard Branson on Virgin Atlantic, 1984
He built an airline based on his own preferences, believing that personal standards would satisfy customers.
In simple terms: Design for yourself, and others will like it.
Key Takeaway
Focus on personal excellence to attract others.
Themes
entrepreneurship
customer focus
design thinking
Mood
optimistic
confident
Type
motivational
business.
When to use this quote
- starting a business
- product design
- customer service
- personal branding
Key Concepts
personal standards
brand loyalty
innovation
Questions to Reflect On
- How can personal preferences be balanced with broader market demands?
- What aspects of your own ideal product might alienate others?
A Different Perspective
May overlook diverse market needs; personal taste isn’t universal.
![“And ever since then [I] have set up businesses basically out of frustration. I mean, I set up Virgin Atlantic with one second-hand 747 because I hated the experience of flying on other people's airlines. And I thought, you know, I could try to create the kind of airline that I'd like to fly on…” quote by Richard Branson](https://sms4smile.com/quotes/img-quotes/569/richard-branson-256_airline_and-ever-since-then-i-have-set-up-busine_548374.jpg)
![“I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests with ZERO-G [a charter-flight service in Arlington, Va., that uses modified Boeing 727s to simulate weightlessness], which went great.” quote by Richard Branson](https://sms4smile.com/quotes/img-quotes/aa1/richard-branson-256_adventure_i-ve-used-the-phoenix-centrifuge-to-repl_903.jpg)
