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Behavior Quote by Richard Branson

“Making the extra effort to say thanks in a genuine, personal manner goes a long way. It is pleasurable to do, and it encourages more of the same good behavior.” quote by Richard Branson
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“Making the extra effort to say thanks in a genuine, personal manner goes a long way. It is pleasurable to do, and it encourages more of the same good behavior.”

Richard Branson

About This Quote

Source Interview: Business Insights, Richard Branson, 2015

Genuine, personal gratitude encourages reciprocal kindness and enhances personal satisfaction.

In simple terms: Thankfulness builds goodwill.

Key Takeaway

Express sincere thanks regularly.

Themes

gratitude kindness reciprocity

Mood

warm appreciative

Type

advice inspirational

When to use this quote

  • customer service
  • team management
  • personal relationships

Key Concepts

social psychology leadership

Questions to Reflect On

  • How do you personalize gratitude?
  • What impact does gratitude have on morale?
A Different Perspective

Insincere thanks can feel manipulative.

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