Airline Quote by Richard Branson
“I decided there must be room for another airline when I spent two days trying to get through to People Express.”
About This Quote
Source Autobiography: Losing My Virginity, 1998
Identifying a market gap for a new airline after experiencing difficulty with existing carriers.
In simple terms: There was a need for another airline.
Key Takeaway
Spot unmet demand and create solutions.
Themes
entrepreneurship
innovation
market analysis
Mood
inspirational
pragmatic
Type
advice
personal
When to use this quote
- business planning
- startup launch
- industry disruption
Key Concepts
competition
customer service
airline industry
Questions to Reflect On
- What unmet needs exist in travel?
- How to differentiate a new airline?
A Different Perspective
Market entry can be capital intensive.
![“I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests with ZERO-G [a charter-flight service in Arlington, Va., that uses modified Boeing 727s to simulate weightlessness], which went great.” quote by Richard Branson](https://sms4smile.com/quotes/img-quotes/aa1/richard-branson-256_adventure_i-ve-used-the-phoenix-centrifuge-to-repl_903.jpg)
