Able Quote by Richard Branson
“Breaking the rules and challenging convention is in the DNA of every successful entrepreneur. Doing things differently and solving problems with new, innovative and fresh approaches are the very reason many start-ups are able to compete and sometimes outpace the established market leaders.”
About This Quote
Source Interview: Business Strategies, 2015
Entrepreneurial success stems from breaking norms and innovating, allowing startups to outpace incumbents.
In simple terms: Innovation beats tradition.
Key Takeaway
Embrace unconventional problem‑solving.
Themes
innovation
disruption
entrepreneurship
Mood
energetic
optimistic
Type
motivational
business
When to use this quote
- startup growth
- product development
- competitive strategy
Key Concepts
business strategy
creative thinking
market dynamics
Questions to Reflect On
- When should you follow tradition instead?
- How do you test innovative ideas quickly?
A Different Perspective
Innovation can fail without market need.
![“I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests with ZERO-G [a charter-flight service in Arlington, Va., that uses modified Boeing 727s to simulate weightlessness], which went great.” quote by Richard Branson](https://sms4smile.com/quotes/img-quotes/aa1/richard-branson-256_adventure_i-ve-used-the-phoenix-centrifuge-to-repl_903.jpg)
