Automobile Quote by Raymond Chandler
“The reading public is intellectually adolescent at best, and it is obvious that what is called ''significant literature'' will only be sold to this public by exactly the same methods as are used to sell it toothpaste, cathartics and automobiles.”
About This Quote
Source Essay: The State of Literature, 1950
Popular literature is marketed like consumer goods, limiting depth.
In simple terms: Books are sold like products, not ideas.
Seek literature beyond mass‑market.
Themes
Mood
Type
When to use this quote
- book clubs
- academic reading
- publishing industry
Key Concepts
Questions to Reflect On
- How do you find substantive works?
- What role should critics play?
Commercial pressures can stifle artistic innovation.