Design Quote by Ralph Caplan
““…no industrial designer worth his salt, or our attention, has been trained to work exclusively on any particular product, unless by accident. What he has been trained to do is practice a process called design, a process that includes esthetic choices but does not consist only of them.””
About This Quote
Source Book: "By Design" by Ralph Caplan, 1975
Designers are trained in a flexible process, not limited to a single product type.
In simple terms: Design is a broad process, not just one product.
Key Takeaway
Embrace versatile design thinking.
Themes
design
process
flexibility
Mood
analytical
encouraging
Type
educational
practical
When to use this quote
- product development
- branding
- innovation
Key Concepts
systems thinking
creative methodology
Questions to Reflect On
- How can you apply design thinking across fields?
- When is specialization beneficial?
A Different Perspective
The quote may overlook specialists who excel in niche areas.
