Best Quote by Rajkumar Hirani

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.

— Akio Morita

Anything new and different is most susceptible to market research.

— Phil Keoghan

I love market research because you really have an idea of what your consumers are looking for.

— Aerin Lauder

There is very little sense that anybody really knows what works or why. But that's not a shock. And I don't think market research…

— Charlie Huston

I don't really follow market research. In the end, I respond to my own instincts.

— Anna Wintour

No great marketing decisions have ever been made on quantitative data

— Anonymous

If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's…

— Martin Lindstrom

People are unlikely to know that they need a product which does not exist and the basis of market research in new and innovative…

— John Harvey-Jones

[Economists' advice] is something like patent medicine - people know it is largely manufactured by quacks and that a good percentage of the time…

— Barbara Bergmann

I'd rather experiment than follow the same formula. I'm a curious person. It's gotten me into trouble, but I say, 'Why not? Let's try…

— Eve

If you ask people in the mainstream what they want, they'll say faster and smaller and cheaper. But with that you don't get innovation.…

— Jean-Louis Gassee

I think a lot of brands reach a point where they say, 'We kind of have a formula - we've got it made.' Our…

— James Jebbia