““studies are beginning to show that our ability to appreciate the intrinsic value of generosity, sharing and selflessness is central to maximizing our well-being. MAKING HOMO ECONOMICUS HAPPY When this theory is applied to people, Becker argues that we become Homo economicus in a very specific way: Everyone is a producer of his or her own happiness. We obtain our own utility, to use his language, “through the productive activity of combining purchased market goods and services with some of the house hold’s own time.””
