Goals Quote by Philip Hughes

““Commercial exhibitors will often have strategic goals that explain the competitive strengths and unique advantages of their current offer. Related but slightly different are visitor outcomes. These describe the ideas of impressions the client wants the audience to take away from their visitor experience. [...] It can be really helpful to state intended "visitor outcomes" as well as "visitor messages", as there is a critical difference between delivering messages (saying that "science is fun") and designing an experience that creates an understanding in the mind of the visitor (having visitors say "science is fun" after their visit).””

Philip Hughes

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Goals Science

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“2. The visitor • Ask your client to pass on information about their current audience and any new audiences they would like to attract. • Research the audience carefully and try to find out what might attract it. • Build up a visual archive of "moodboard" images from your research. • Respond to visitors' diverse learning styles by providing a…

Philip Hughes

“ Writing an interactive brief 1. The contest of the interactive(s) within the story of the exhibition. 2. The key content messages. 3. Key learning outcomes—what should the visitor take away from the experience? 4. Details of the assets available—this could be a list of objects, set of reference images, data information or moving film footage. 5. Audience profile—who is…

Philip Hughes

“In most cases, very long lines of text are avoided, especially at a low level. Area titles of chapter headings are usually mounted above…

Philip Hughes

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“The first rule is that all corporate signage but be scrupulously reproduced; normally no company or institution allows their corporate logo to be altered. However, beyond the obvious strictures of corporate graphics, the further interpretation of the brand is in the creative domain of the designer. As long as he or she can argue convincingly that their ideas coincide with…

Philip Hughes

“[...] interactive media is no longer a novelty [...]—it is an expectation.”

Philip Hughes

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“What kind of thing is the religion those writings describe? The first difficulty before the enquirer is that the writings do not profess to describe any religion at all, but are supplementary to the basic knowledge which they presuppose. The collection is made up of a variety of things. There are short accounts of the life and death of Jesus…

Philip Hughes

“ 10. Materials • Examine the durability, fixing methods, cost, sheet size and ease of use of materials. • Check the fire rating of materials to ensure that they conform to local fire regulations. • Specify combinations of materials and types of construction accurately, in conformity with local building regulations. Where possible, be specific about the supplier of a material,…

Philip Hughes

“This "take home" aspect of modern exhibitions has parallels with the traditional "giveaways" handed out to visitors and the themed trinkets from the museum shop. The important difference is that data capture at exhibitions allows institutions to draw the Internet traffic of their target audiences into their digital space, delivering the kind of marketing benefits that mere branded trinkets can…

Philip Hughes

“5. 3-D design skills • Generate guiding ideas through research, mindmapping and personal observation. • Research and analyze relevant precedents. • Refer to the…

Philip Hughes

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“[Historically] display cases with thick wooden frames were the staple of most museum collections, providing security and protection from theft and damage. In conjunction…

Philip Hughes

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“1. Then brief Be clear about what you're required to do. Make sure the brief allows for creative interpretation. Research the subject and the…

Philip Hughes

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“[...] exhibition designers must be able to manage and work creatively with the digital information that surrounds and exhibition. Increasingly, the assets of a…

Philip Hughes

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The costs of the Bush-Obama wars in Iraq and Afghanistan are now estimated to run as high as $4.4 trillion - a major victory for Osama bin Laden, whose announced goal was to bankrupt America by drawing it into a trap. The 2011 military budget - almost matching that of the rest of the world combined - is higher in…

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