Energy Quote by Peter Dundas
“I think a lot of people, when they think about the house, they think of the print. But when people think about Emilio Pucci, I want them to think about this really, really hot girl, so my biggest job is to give her a face and an identity - and I do that by trying to associate that kind of print that people have in their minds with a kind of girl who is free-spirited, rebellious, a little bit rock 'n' roll, and who has a lot of energy, who is up.”
About This Quote
Fashion branding links a model’s persona with a label’s identity, using vivid imagery to convey a free‑spirited, energetic vibe.
In simple terms: Model embodies brand energy.
Align image with brand story.
Themes
Mood
Type
When to use this quote
- runway shows
- advertising campaigns
- social media
Key Concepts
Questions to Reflect On
- How does a model shape consumer perception?
- What risks arise from a single image?
May oversimplify complex brand values.