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Energy Quote by Peter Dundas

“I think a lot of people, when they think about the house, they think of the print. But when people think about Emilio Pucci, I want them to think about this really, really hot girl, so my biggest job is to give her a face and an identity - and I do that by trying to associate that kind of print…” quote by Peter Dundas
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“I think a lot of people, when they think about the house, they think of the print. But when people think about Emilio Pucci, I want them to think about this really, really hot girl, so my biggest job is to give her a face and an identity - and I do that by trying to associate that kind of print that people have in their minds with a kind of girl who is free-spirited, rebellious, a little bit rock 'n' roll, and who has a lot of energy, who is up.”

Peter Dundas

About This Quote

Fashion branding links a model’s persona with a label’s identity, using vivid imagery to convey a free‑spirited, energetic vibe.

In simple terms: Model embodies brand energy.

Key Takeaway

Align image with brand story.

Themes

fashion branding identity

Mood

energetic creative

Type

branding strategic

When to use this quote

  • runway shows
  • advertising campaigns
  • social media

Key Concepts

visual storytelling marketing creative direction

Questions to Reflect On

  • How does a model shape consumer perception?
  • What risks arise from a single image?
A Different Perspective

May oversimplify complex brand values.

4.4 out of 5 (10 ratings)

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