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Addresses Quote by Paula Scher

“What you do is look at yourself and find your own way to address the fact that the times have changed and that you have to pay attention. You can't be a designer and say, "Oh, this is timeless".” quote by Paula Scher
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“What you do is look at yourself and find your own way to address the fact that the times have changed and that you have to pay attention. You can't be a designer and say, "Oh, this is timeless".”

Paula Scher

About This Quote

Source Interview: Design Talk, 2015

We must adapt our design mindset to changing times and stay aware of context.

In simple terms: Adapt design to current reality.

Key Takeaway

Stay aware, evolve design.

Themes

design adaptation awareness

Mood

reflective pragmatic

Type

advice inspirational

When to use this quote

  • branding projects
  • product redesign
  • trend analysis
  • client consultations

Key Concepts

contextual design timeless myth designer mindset

Questions to Reflect On

  • How do you identify when a design principle is outdated?
  • What signals indicate a shift in audience expectations?
A Different Perspective

Assuming timelessness can ignore user needs.

4.3 out of 5 (7 ratings)

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