Addresses Quote by Paula Scher
“What you do is look at yourself and find your own way to address the fact that the times have changed and that you have to pay attention. You can't be a designer and say, "Oh, this is timeless".”
About This Quote
Source Interview: Design Talk, 2015
We must adapt our design mindset to changing times and stay aware of context.
In simple terms: Adapt design to current reality.
Stay aware, evolve design.
Themes
Mood
Type
When to use this quote
- branding projects
- product redesign
- trend analysis
- client consultations
Key Concepts
Questions to Reflect On
- How do you identify when a design principle is outdated?
- What signals indicate a shift in audience expectations?
Assuming timelessness can ignore user needs.