Addresses Quote by Paul J. H. Schoemaker
“The key question companies need to address is not 'Should we make mistakes?' but rather 'Which mistakes should we make in order to test our deeply held assumptions?'”
About This Quote
Companies should intentionally choose errors that test core beliefs, not avoid mistakes altogether.
In simple terms: Make purposeful mistakes to challenge assumptions.
Key Takeaway
Test assumptions through strategic errors.
Themes
innovation
learning
risk
strategy
Mood
analytical
curious
Type
strategic
inspirational
When to use this quote
- product development
- strategic planning
- research
- startup pivots
Key Concepts
experimental design
learning loops
Questions to Reflect On
- Which assumptions are most critical to test?
- How can you measure the value of a mistake?
A Different Perspective
Deliberate mistakes can waste resources if not carefully selected.
![“[T]he appropriate form of address between man and man ought to be, not monsieur, sir, but fellow sufferer, compagnon de miseres.” quote by Arthur Schopenhauer](https://sms4smile.com/quotes/img-quotes/be6/arthur-schopenhauer-226_addresses_t-he-appropriate-form-of-address-between_32897.jpg)
