Commercials Quote by Paul Arden
“I watch TV more than I used to, and the commercials don't impress me. The standard of execution is very high, but the standard of ideas is appalling.”
About This Quote
Source Book: The Power of Ideas, 2002
High production quality cannot compensate for weak creativity.
In simple terms: Good execution can't save bad ideas.
Key Takeaway
Demand better ideas.
Themes
creativity
quality
media
Mood
critical
analytical
Type
professional
inspirational
When to use this quote
- marketing campaigns
- TV programming
- creative workshops
Key Concepts
advertising standards
idea generation
content creation
Questions to Reflect On
- What makes an idea great?
- How can you improve idea quality?
A Different Perspective
Great execution may still fail with poor concepts.
