Always Quote by Om Malik
“QR codes have always been a kind of half-measure, a useful but inelegant transitional technology; the ultimate goal is augmented reality.”
About This Quote
Source Interview: The Future of Tech, Om Malik, 2020
QR codes are a temporary, imperfect solution; the real future lies in seamless augmented reality experiences.
In simple terms: QR codes are a stopgap; AR is the goal.
Focus on developing AR, not just QR.
Themes
Mood
Type
When to use this quote
- retail marketing
- event signage
- education
- logistics
Key Concepts
Questions to Reflect On
- Will AR replace QR codes entirely?
- How can QR codes be improved during the transition?
QR codes still serve niche needs where AR hardware is unavailable.