I think when YouTube first came out, everyone was thinking…
“I think when YouTube first came out, everyone was thinking people were just going to watch five-minute shows from now on and that people didn't have the patience anymore to watch longer programmes. But instead, everyone is binge watching and consuming ten-hour programmes and box sets of shows, so it is really interesting.”
About This Quote
Source Interview: Technology and Media Trends, 2020
He observes that expectations for short content were wrong; audiences now enjoy long, immersive storytelling.
In simple terms: People prefer binge-watching long series.
Create engaging, high‑quality long‑form content.
Themes
Mood
Type
When to use this quote
- streaming platforms
- content creators
- marketing plans
Key Concepts
Questions to Reflect On
- How do you decide the right length for your audience?
- What drives binge‑watching behavior?
Not all audiences want long formats; short content still thrives.